Mattress Sales Statistics: How Many Mattresses Are Sold Each Year in the US? 2025

In the US, around 36 million mattresses are sold each year. The mattress market is valued at about $11.57 billion for 2024. Innerspring mattresses are the most popular type. Growth in memory foam sales and increased interest in sleep technology are key consumer trends in the market.

In recent years, online mattress retailers have gained popularity, leading to a surge in direct-to-consumer sales. This shift has altered purchasing behaviors and expanded options for customers. Additionally, The National Sleep Foundation emphasizes the importance of replacing old mattresses, further driving sales. Many consumers typically replace their mattresses every 7 to 10 years, contributing to the yearly sales estimates.

Understanding these mattress sales statistics is essential for both consumers and retailers. It highlights the various factors affecting the market, such as consumer preferences and economic conditions.

As we delve deeper into the mattress market, examining consumer behavior, preferences, and market trends will provide further insights into this evolving industry.

Table of Contents

How Many Mattresses Are Sold Each Year in the US?

Approximately 40 million mattresses are sold each year in the United States. This figure represents an average derived from industry reports and market analyses. The number of mattresses sold can fluctuate based on various factors such as economic conditions, consumer preferences, and housing market trends.

In breaking down mattress sales, the data shows variations in sales based on mattress type. In 2022, for example, innerspring mattresses constituted about 30% of sales, while memory foam mattresses accounted for around 25%. Hybrid models, which combine elements of different types, represented approximately 20% of the market. Adjustable air mattresses have also gained popularity, making up around 10% of sales. These percentages reflect consumer trends toward comfort and individualized sleep solutions.

An example of this trend can be seen in younger consumers, particularly millennials and Gen Z, who prioritize online shopping for mattresses. Companies like Purple and Saatva have successfully capitalized on this preference by offering direct-to-consumer sales through their websites. This shift has contributed to increasing mattress sales as more consumers seek comfort and quality at competitive prices.

Several external factors influence mattress sales in the U.S. The COVID-19 pandemic, for instance, resulted in increased sales due to more people spending time at home and prioritizing home improvements. Economic conditions, such as inflation and changes in disposable income, can also affect consumer spending on big-ticket items, including mattresses. Additionally, seasonal sales events like Black Friday can lead to spikes in purchases.

While the data on mattress sales gives a clear picture, it is essential to consider that figures can vary year by year, and they may not account for all types of mattresses sold, such as those in hospitality settings. Market analyses often focus on retail sales, which may exclude direct sales from manufacturers or specialty retailers.

In summary, the U.S. mattress market sees approximately 40 million units sold annually. The breakdown of sales by type reveals consumers’ preferences, influenced by factors like online shopping and economic conditions. For further exploration, one might consider studying the impact of sustainability trends in mattress manufacturing and sales or consumer sentiment regarding sleep health.

What Factors Influence Mattress Sales in the US?

Several factors influence mattress sales in the US. These include consumer preferences, pricing strategies, marketing tactics, seasonal trends, and the quality of materials used.

Consumer Preferences
Pricing Strategies
Marketing Tactics
Seasonal Trends
Quality of Materials

The factors that influence mattress sales can vary, reflecting diverse opinions and market conditions. Understanding each factor is essential to grasp the complex nature of mattress sales.

1. Consumer Preferences: Consumer preferences significantly influence mattress sales. Preferences can be shaped by trends, comfort levels, or health-related needs. For example, the rise in demand for memory foam and hybrid mattresses reflects consumer preferences for better sleep quality. A survey by the International Sleep Products Association found that nearly 60% of consumers prioritize comfort and support when choosing a mattress (ISPA, 2021).

2. Pricing Strategies: Pricing strategies can determine sales volumes. Competitive pricing helps attract cost-conscious consumers. Conversely, premium pricing can appeal to consumers seeking luxury or specialized features. According to a study by IBISWorld, price promotions and discounts accounted for 30% of sales growth in the mattress industry in 2022 (IBISWorld, 2022).

3. Marketing Tactics: Effective marketing tactics can greatly influence mattress sales. Strong branding, social media promotions, and partnerships with online influencers enhance visibility. For example, companies like Purple and Casper have utilized targeted online ads and referral programs to reach younger consumers effectively. Research indicates that companies investing in direct-to-consumer marketing reported up to 50% sales growth year-over-year (Rockwell, 2022).

4. Seasonal Trends: Seasonal trends also impact mattress sales. Events like Black Friday, Presidents’ Day, or back-to-school season often see increased sales due to promotional campaigns. According to Sales Data from the National Retail Federation, mattress sales peaked during these events, contributing to overall industry growth (NRF, 2023).

5. Quality of Materials: The quality of materials used in mattresses plays a crucial role. Higher-quality materials often command higher prices. Consumers are increasingly aware of the benefits of durable materials, such as latex or organic cotton, and may be willing to invest more upfront for long-term comfort and sustainability. A case study done by Sleep Foundation in 2022 suggested that mattresses with high-quality materials rated better by consumers for comfort and longevity (Sleep Foundation, 2022).

How Do Economic Trends Affect Mattress Purchases?

Economic trends significantly influence mattress purchases through consumer spending habits, pricing strategies, and market competition.

Consumer spending habits often fluctuate with economic conditions. When the economy is strong, consumers tend to have more disposable income, leading to higher mattress purchases. For instance, according to the Bureau of Economic Analysis (2022), during periods of economic growth, retail mattress sales in the U.S. can increase by 10-15%. Conversely, during recessions, consumers may prioritize essential products and delay mattress purchases. A study by the National Retail Federation (2021) found that 60% of consumers postponed non-essential purchases during economic downturns.

Pricing strategies also change based on economic trends. In a robust economy, manufacturers can price mattresses aggressively due to increased demand, often resulting in premium options becoming more sought after. A report from IBISWorld (2023) indicated that the average price of mattresses increased by 8% during years of recovery following a recession. Conversely, during economic contractions, competition intensifies among retailers, prompting discounts and promotional sales, thus lowering prices to attract cost-conscious consumers.

Market competition is influenced by economic conditions as well. During economic booms, new mattress brands enter the market, increasing choices for consumers. This competition can lead to innovation and improved quality in mattress offerings. For instance, a 2022 study by Statista revealed a 25% increase in new mattress companies launched during economic growth phases. In contrast, during economic slumps, a reduction in competition is common as weaker brands exit the market, leading to fewer choices for consumers.

Overall, economic trends significantly shape the mattress purchasing landscape through shifts in consumer behavior, pricing dynamics, and the level of market competition. Understanding these influences helps retailers strategize effectively.

What Demographics Are Most Likely to Buy Mattresses?

Demographics that are most likely to buy mattresses include young adults, families with children, and the elderly.

Young adults (ages 18-34)
Families with children
Empty nesters (ages 50+)
Health-conscious individuals
Higher-income households
Urban residents

These demographic groups represent distinct buying patterns and motivations. Understanding their characteristics offers valuable insights into mattress purchase behavior.

Young Adults: Young adults, particularly those aged 18-34, represent a significant portion of mattress buyers. This age group often seeks affordable options due to budget constraints and transitioning life stages, like moving away from home or into new apartments. A survey from the National Sleep Foundation (2020) found that approximately 54% of young adults prioritize comfort and support, indicating a willingness to invest in quality sleep.
Families with Children: Families often purchase mattresses to accommodate growing kids and changing needs. A study by Statista (2022) revealed that American families buy at least three mattresses on average for each child as they grow. Parents prioritize durability and safety features, such as hypoallergenic materials or safety certifications, leading them to brands that cater to those requirements.
Empty Nesters: Empty nesters, typically aged 50 and above, are also significant buyers. After children leave home, many choose to upgrade or replace their existing mattresses. According to a report by the American Mattress Alliance (2021), this group often invests in higher-quality products that offer health benefits, like adjustable beds or premium memory foam for enhanced comfort.
Health-Conscious Individuals: Health-conscious consumers focus on mattresses that support better sleep quality. This includes interest in products free from harmful chemicals and those designed for specific health needs, such as back pain or allergies. A 2023 study by the Sleep Research Society highlights that 68% of consumers consider sleep health when shopping for mattresses, indicating a growing market segment.
Higher-Income Households: Higher-income households tend to spend more on premium mattresses, viewing them as a long-term investment in sleep quality. Research from the National Retail Federation (2021) shows that consumers with above-average income levels spend almost 40% more on mattresses than lower-income counterparts, leading to increased demand for luxury brands.
Urban Residents: Urban residents often live in smaller spaces and seek versatile mattress solutions, such as memory foam or hybrid options that are easier to transport. A study by the Urban Land Institute (2022) indicates that urban living increases interest in mattresses that provide compact solutions without sacrificing comfort.

These diverse demographics illustrate the varying factors influencing mattress purchases, thereby enabling mattress companies to target their marketing efforts appropriately.

How Do Online Sales Compare to Offline Sales in Mattress Purchases?

Online sales of mattresses have grown significantly, often surpassing offline sales in convenience and variety while providing competitive pricing. This trend is influenced by several key factors:

Convenience: Online shopping allows customers to browse any time without store hours to consider. According to Statista, 73% of consumers reported that convenience is a primary reason for shopping online (Statista, 2022).
Variety: Online retailers offer a broader selection compared to physical stores. This includes various brands, types (like memory foam, hybrid, or latex), and price points. A study by IBISWorld indicated that the online mattress industry has grown at an annual rate of 16.8% from 2016 to 2021, reflecting the diverse options available online (IBISWorld, 2021).
Pricing: Online mattresses often come with lower cost due to reduced overhead expenses associated with traditional stores. The Huffington Post noted that online brands frequently offer direct-to-consumer pricing, which can be 20-30% lower than retail prices (Huffington Post, 2020).
Trial Periods: Many online mattress companies offer lengthy trial periods, allowing customers to test the mattress at home. A report by Sleep Foundation found that these trial periods can last up to 100 nights, reducing the risk associated with online purchases (Sleep Foundation, 2021).
Customer Reviews: Online platforms allow potential buyers to access a multitude of customer reviews. According to a BrightLocal survey, 87% of consumers read online reviews for local businesses (BrightLocal, 2021). This feedback can guide purchasing decisions, enhancing consumer confidence.
Return Policies: Online retailers often provide flexible return policies, making it easier for dissatisfied customers to return their purchases. This flexibility contributes positively to customer satisfaction. A study from Consumer Reports highlighted that return ease significantly affects buyer behavior, with 67% of respondents stating it influences their decisions (Consumer Reports, 2020).

In conclusion, the shift towards online sales in mattress purchasing is facilitated by factors such as convenience, variety, competitive pricing, trial periods, customer reviews, and flexible return policies. These elements combine to create a robust and appealing online shopping environment for consumers.

What Percentage of Mattress Sales Occurs Online?

The proportion of mattress sales that occurs online is approximately 25% as of recent market analyses.

Main Points:
– Increasing online shopping trend
– Impact of the COVID-19 pandemic
– Growth of direct-to-consumer brands
– Consumer concerns about buying mattresses online
– Variations by mattress type and brand

The landscape of mattress sales remains dynamic with various factors affecting how consumers purchase their products.

Increasing Online Shopping Trend:
The increasing online shopping trend has transformed many retail industries, including mattresses. Consumers prefer the convenience of browsing and purchasing from home. According to a survey by Statista (2022), 60% of consumers reported purchasing furniture, including mattresses, online. This shift signifies a growing acceptance of digital retail formats.
Impact of the COVID-19 Pandemic:
The impact of the COVID-19 pandemic significantly accelerated online mattress sales. Lockdowns and health concerns led many consumers to avoid physical stores. Reports indicated that online mattress sales rose by 40% during the pandemic, highlighting how external circumstances can rapidly shift buying behaviors (McKinsey & Company, 2021).
Growth of Direct-to-Consumer Brands:
The growth of direct-to-consumer (DTC) brands has reshaped the mattress market. Companies like Casper and Purple offer innovative designs and pricing strategies that appeal to online shoppers. A study from Market Research Future (2023) noted that DTC brands captured over 20% of the market share, impacting traditional retailers.
Consumer Concerns About Buying Mattresses Online:
Consumer concerns about buying mattresses online, such as the inability to test before purchase and concerns about returns, remain relevant. A survey by Sleep Foundation (2021) found that 68% of respondents expressed hesitance over purchasing without first trying the product. Addressing these concerns becomes crucial for brands trying to increase online sales.
Variations by Mattress Type and Brand:
Variations by mattress type and brand also influence online sales. For instance, memory foam mattresses tend to sell better online than innerspring models. Research from IBISWorld (2022) indicated that 70% of memory foam mattress sales are made online, whereas only 35% of innerspring mattress sales occur through the same channel.

The online mattress sales landscape illustrates the interplay of these factors, revealing insights into consumer preferences and market dynamics.

What Types of Mattresses Are Most Popular Among Consumers?

The most popular types of mattresses among consumers are memory foam, innerspring, latex, and hybrid mattresses.

Memory foam mattresses
Innerspring mattresses
Latex mattresses
Hybrid mattresses

These mattress types each offer unique attributes and benefits, catering to different consumer preferences and needs.

Memory Foam Mattresses:
Memory foam mattresses feature viscoelastic foam that molds to the body’s shape. This material provides excellent support and pressure relief. A 2018 Consumer Reports study found that memory foam mattresses are favored by 28% of mattress buyers for their comfort. They are particularly beneficial for side sleepers due to their ability to alleviate pressure on the hips and shoulders. Brands like Tempur-Pedic lead in this category. These mattresses can retain heat, leading some consumers to prefer cooler sleeping surfaces.
Innerspring Mattresses:
Innerspring mattresses consist of a coil support system. These mattresses have been a staple in the market. According to the Sleep Foundation, approximately 20% of consumers prefer innerspring models for their traditional feel and bounce. They offer good airflow, which helps to keep the mattress cool. However, they may not provide as much pressure relief as memory foam. Some consumers also report that innerspring mattresses can be less durable over time, particularly lower-priced models with fewer coils.
Latex Mattresses:
Latex mattresses are made from natural or synthetic rubber. They offer a resilient and responsive sleeping surface. A study by the International Society of Sleep Medicine reported that about 10% of consumers opt for latex mattresses due to their durability and eco-friendliness. They tend to provide good temperature regulation and are often resistant to allergens and dust mites. However, they can be heavier and pricier than other options, which may deter some buyers.
Hybrid Mattresses:
Hybrid mattresses combine the features of innerspring and foam mattresses, typically layering memory foam or latex over an innerspring core. This combination provides balanced support, pressure relief, and breathability. Their popularity has surged, with over 25% of mattress shoppers considering hybrid options as per a 2021 survey by Sleep Product Ratings. Hybrid mattresses cater to varying sleep positions, offering support for both side and back sleepers. Moreover, their adaptability is appealing for couples with differing comfort preferences.

In conclusion, consumers have varied preferences when selecting a mattress. The diversity in mattress types reflects different sleep needs and comfort levels. Each type offers distinct characteristics that can influence purchasing decisions.

How Do Consumer Preferences Affect Sales Trends?

Consumer preferences significantly influence sales trends by determining which products are in demand and how companies adjust their marketing and production strategies. Various factors explain this relationship:

Product Quality: Consumers often prioritize quality in their purchasing decisions. A 2022 report by Mintel indicated that 68% of consumers are willing to pay more for higher-quality products. This drives sales for brands that focus on premium materials and craftsmanship.
Brand Loyalty: Many consumers show loyalty to specific brands. According to a study by Nielsen (2021), 59% of consumers prefer to buy from brands they trust. This loyalty can lead to consistent sales for established brands, impacting overall market trends.
Price Sensitivity: Consumers tend to be sensitive to price changes. Research by McKinsey (2023) found that 70% of consumers are influenced by sales and discounts. This sensitivity can lead to higher sales volumes during promotional periods, affecting the overall profitability of companies.
Trends and Fads: Emerging trends can quickly shift consumer preferences. A report from Statista (2023) noted that sustainable products saw a 45% increase in sales from the previous year due to increased consumer interest in eco-friendly options. Brands that adapt to these trends may experience a boost in sales.
Digital Influence: Digital platforms shape consumer preferences. According to a Pew Research study (2021), 80% of consumers rely on online reviews before making a purchase. This reliance on digital feedback impacts how products are marketed and sold, determining which items gain popularity.
Demographic Shifts: Changes in demographics affect preferences and buying behavior. A report by the U.S. Census Bureau (2023) stated that millennials now make up the largest portion of the consumer market. This shift drives demand for products that cater to their specific needs and values, adjusting sales trends accordingly.

Understanding these factors allows businesses to align their strategies with consumer preferences, directly impacting sales trends and market success.

How Do Seasonal Trends Impact Mattress Sales?

Seasonal trends significantly impact mattress sales due to consumer behavior, promotional strategies, and market dynamics. These trends can fluctuate based on various factors, including holidays, weather changes, and economic conditions.

Consumer Behavior: Many people purchase mattresses in spring and summer. This is often due to moving seasons, where individuals relocate and require new bedding. A study by the National Sleep Foundation (2020) highlighted that most mattress purchases are made in the warmer months when consumers are more active.
Promotional Strategies: Retailers often schedule major sales events around holidays such as Memorial Day, Labor Day, and Black Friday. These events encourage consumers to buy mattresses at discounted prices. According to the Mattress Industry Journal (2021), sales during these periods can increase by up to 30% compared to ordinary months.
Market Dynamics: New product launches typically occur in January and February. Companies often introduce innovative technologies and designs at this time. According to a report by IBISWorld (2022), this strategic timing aligns with increased consumer interest following holiday spending.
Weather Impact: Colder months can also drive mattress sales as people seek greater comfort. A survey by Sleep Association (2019) indicated that winter months see an uptick in interest for heated mattresses and thicker bedding options.
Economic Conditions: Economic stability can influence mattress sales. During recession periods, consumers tend to delay purchases, while economic growth often leads to increased spending on home goods, including mattresses. A study by the Bureau of Economic Analysis (2023) noted that mattress sales rise by about 15% during economic recoveries.

In summary, mattress sales are subject to various seasonal trends that reflect consumer preferences, retail strategies, and external economic factors. These patterns demonstrate the significance of timing in influencing consumer purchasing decisions.

When Are the Peak Times for Mattress Sales Each Year?

The peak times for mattress sales each year typically occur during specific events and holidays. Major sales happen during Memorial Day weekend in late May. Labor Day weekend in early September also sees significant sales. Black Friday and Cyber Monday at the end of November feature numerous mattress discounts. Additionally, January leads to sales aimed at New Year resolutions, while Presidents’ Day in February presents another opportunity for sales. Retailers often leverage these occasions to attract customers with promotions and discounts.

What Are the Predictions for Future Mattress Sales Growth in the US?

The predictions for future mattress sales growth in the US indicate a steady increase driven by various market factors, including consumer preferences, technological advancements, and health awareness.

Increased sales due to health consciousness
Growth of online mattress retailing
Innovations in mattress technology
Rising demand for eco-friendly materials
Post-pandemic market recovery

The market predictions for mattress sales growth reflect a combination of evolving consumer needs and broader market trends.

Increased Sales Due to Health Consciousness:
Increased sales due to health consciousness are stemming from a growing awareness of the importance of sleep quality. Consumers prioritize mattresses that provide better support for back and joint health. According to a report by Grand View Research (2021), there is a notable rise in demand for orthopedic and memory foam mattresses, which are marketed as better for overall health. The National Sleep Foundation estimates that inadequate sleep can lead to numerous health issues, making consumers more inclined to invest in quality mattresses.
Growth of Online Mattress Retailing:
Growth of online mattress retailing has revolutionized the purchasing experience. Many consumers now prefer buying mattresses online due to the convenience and the ability to compare products easily. A Statista report (2022) showed that nearly 30% of mattress sales were generated through online platforms, indicating a shift from traditional brick-and-mortar stores. Brands like Purple and Casper have popularized this model by offering free trials and easy returns, making online shopping safer and more attractive.
Innovations in Mattress Technology:
Innovations in mattress technology drive consumer interest and sales. Developments such as smart mattresses with sleep tracking features cater to tech-savvy consumers. Reports from Future Market Insights (2022) reveal the increasing incorporation of technologies like temperature regulation and adjustable firmness settings. These advancements appeal to buyers looking for personalized sleeping solutions, contributing to anticipated market growth.
Rising Demand for Eco-friendly Materials:
Rising demand for eco-friendly materials reflects a broader trend towards sustainability. Consumers are seeking mattresses made from natural and organic materials, such as latex and bamboo. According to the Organic Trade Association (2021), the market for organic mattresses is expected to expand significantly, driven by consumers’ desire for sustainable products. Companies that promote sustainable practices often see increased brand loyalty and repeat purchases.
Post-Pandemic Market Recovery:
Post-pandemic market recovery influences mattress sales positively. As more people adjust to a new normal that includes working from home, there is heightened focus on creating comfortable home environments. According to IBISWorld (2023), the mattress industry is projected to rebound with an annual growth rate of 4.5% as expenditures on home goods increase. People are prioritizing comfort, leading to a rise in mattress purchases.

How Will Changes in Consumer Behavior Affect Future Mattress Sales?

Changes in consumer behavior will significantly affect future mattress sales. Consumers now prioritize sustainability, comfort, and convenience. Many buyers seek eco-friendly materials and brands that are socially responsible. This shift means that companies offering sustainable options may see increased sales. Additionally, the rise of online shopping changes how consumers purchase mattresses. Buyers now prefer trying products at home with generous return policies.

To address these changes, mattress manufacturers must innovate. They should develop products that appeal to eco-conscious consumers and streamline online purchasing processes. Offering virtual consultations or augmented reality features can enhance the online experience.

Lastly, measuring customer satisfaction through reviews and feedback will be crucial. Companies can adapt their strategies based on consumer preferences. In summary, adapting to evolving consumer preferences will ensure companies remain competitive and drive sales growth in the mattress industry.

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